Why Social Media Engagement Is More Than Just a Metric (And How to Make It Work for You)
Engagement. It’s one of those words that gets thrown around a lot in marketing meetings. Beyond the buzzword status, what...
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Beyond the Walled Garden: Rethinking Digital Incentivisation for a Post-Cookie, Gen-Z Era.
In the evolving landscape of digital marketing, third-party cookies (TPCs) have long been the backbone behind behavioural targeting and personalised...
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Blockchain and Marketing: Can the Hype Ever Become Reality?
Over the past decade, blockchain has been pitched as a game-changer - not just for finance, but for everything from...
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Stop Making SCREAM-mails!
Email marketers beware - monsters are on the loose and ruining peoples’ e-mail experience, terrorising your KPIs, and casting a...
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